2010 Isuzu D-Max TV Advertisement - Australia - 30 seconds
Posted: Sat May 15, 2010 6:32 am
Hi people,
GerrybellettGT (jnr) found this advertisement on Youtube and rightfully had to share it with us!
I've moved his topic up to the General Bellett Chat section, mainly so people who don't look in this section at the stuffy old brochures etc will see it and maybe throw in their two cents worth.
Also because this section I really did set up for brochures.
Thanks Gerry Jnr for bringing this one to our attention first! He let the cat out of the bag first up with his find on Youtube, but it was only another 24 hours before I got a Facebook message from a workmate who saw the advert on TV.
However, Isuzu do like to keep us guessing... they were pretty quiet on the Australian scene between 1970 and 2008 when the Isuzu D-Max was launched... and now their latest advertisement features a whole bunch of historical pictures of vehicles that we know and love!
Of course, during those years from 1970 to 2008, there were plenty of familiar Isuzu products on the road; the Chevrolet LUV was fully imported from Isuzu and sold through Holden's dealers, while I have seen more than one early Isuzu Elf with "Bedford" badges on them, presumably sold through GM dealers also.
There was a brief return to Isuzu branding with LUV's single-headlight replacement, the Isuzu KB, however this soon made way for the Holden Rodeo (aka KB/Chevrolet LUV/Faster). The Holden Piazza, Shuttle (Fargo) and Jackaroo (Trooper/Bighorn) were fully-imported Isuzu products, while the RWD T-series Gemini from 1975 to 1985 was built at Acacia Ridge in Queensland from a mixture of local parts with Isuzu motors and gearboxes, except the autos that were made at South Australia's Woodville plant. This same plant constructed the FWD RB Gemini from CKD kits fully imported from Isuzu.
The problem with that was, unless you'd actually popped the bonnet of your car (or looked under the seat in the Shuttle), you'd really not know that your new Holden was actually an Isuzu.
Then, all of a sudden, Isuzu ask buyers to put their faith in their 'new' ute. Of course, Isuzu had made a good name for themselves in the 1980s and 1990s selling small-to-medium sized trucks, but again unless you were directly involved in trucks, you'd probably not know if they had a good reputation or not! So the advertisement is a pretty good move; it shows the average, non-truck-driving, non-mechanic Aussie punter that his or her next private-use SUV pick-up splurge could well be an Isuzu, without alienating all the truckies who knew they were good anyway!
Gerry's link in the original topic was for the low-resolution version. The URL for the high-res version is:
http://www.youtube.com/watch?v=aYQe-d9n ... re=related
Below are some screen shots - I've picked out about 60 of the best, most relevant or most interesting ones. I MAY have broken the Forum though - never thrown up 60 pics at once and my system seems to have some problems loading them all up. If you have similar issues please let me know and I'll see what can be done about it!
Cheers,
Dave
GerrybellettGT (jnr) found this advertisement on Youtube and rightfully had to share it with us!
I've moved his topic up to the General Bellett Chat section, mainly so people who don't look in this section at the stuffy old brochures etc will see it and maybe throw in their two cents worth.
Also because this section I really did set up for brochures.
Thanks Gerry Jnr for bringing this one to our attention first! He let the cat out of the bag first up with his find on Youtube, but it was only another 24 hours before I got a Facebook message from a workmate who saw the advert on TV.
However, Isuzu do like to keep us guessing... they were pretty quiet on the Australian scene between 1970 and 2008 when the Isuzu D-Max was launched... and now their latest advertisement features a whole bunch of historical pictures of vehicles that we know and love!
Of course, during those years from 1970 to 2008, there were plenty of familiar Isuzu products on the road; the Chevrolet LUV was fully imported from Isuzu and sold through Holden's dealers, while I have seen more than one early Isuzu Elf with "Bedford" badges on them, presumably sold through GM dealers also.
There was a brief return to Isuzu branding with LUV's single-headlight replacement, the Isuzu KB, however this soon made way for the Holden Rodeo (aka KB/Chevrolet LUV/Faster). The Holden Piazza, Shuttle (Fargo) and Jackaroo (Trooper/Bighorn) were fully-imported Isuzu products, while the RWD T-series Gemini from 1975 to 1985 was built at Acacia Ridge in Queensland from a mixture of local parts with Isuzu motors and gearboxes, except the autos that were made at South Australia's Woodville plant. This same plant constructed the FWD RB Gemini from CKD kits fully imported from Isuzu.
The problem with that was, unless you'd actually popped the bonnet of your car (or looked under the seat in the Shuttle), you'd really not know that your new Holden was actually an Isuzu.
Then, all of a sudden, Isuzu ask buyers to put their faith in their 'new' ute. Of course, Isuzu had made a good name for themselves in the 1980s and 1990s selling small-to-medium sized trucks, but again unless you were directly involved in trucks, you'd probably not know if they had a good reputation or not! So the advertisement is a pretty good move; it shows the average, non-truck-driving, non-mechanic Aussie punter that his or her next private-use SUV pick-up splurge could well be an Isuzu, without alienating all the truckies who knew they were good anyway!
Gerry's link in the original topic was for the low-resolution version. The URL for the high-res version is:
http://www.youtube.com/watch?v=aYQe-d9n ... re=related
Below are some screen shots - I've picked out about 60 of the best, most relevant or most interesting ones. I MAY have broken the Forum though - never thrown up 60 pics at once and my system seems to have some problems loading them all up. If you have similar issues please let me know and I'll see what can be done about it!
Cheers,
Dave